We Happy Few…
I can’t decide why this bothers me so much, so please forgive the rambling that follows.
I’ve been working on an article documenting the plagiarism use of one of Shakespeare’s most famous speeches in pop culture–particularly in modern media–for some time now, and while finding it in film doesn’t surprise me, finding it a video game commercial does. Recently a Sony PS3 commercial hacked and slashed the St. Crispin’s Day speech and used it to promote some of their fighting based video games. Actually, it irks me quite a bit. This may be the academic snob in me, but I just don’t understand the thought process behind using the St. Crispin’s day speech from Henry V to promote video games, even if they are “war games.” How many viewers know where that speech even originates? Does that even matter? I’m torn.
Watch the video above and then, if you’re curious, go watch Aragorn’s speech at the Black gate in Lord of the Rings, Benitez in the rain in Renaissance Man, William Wallace’s speech from Braveheart, Dilios’ final speech at the end of 300, or Mr. Fabian’s performance of the speech in Tombstone. I could spend the rest of the night listing allusions to the St. Crispin’s Day speech (notably from multiple episodes of Buffy) and adaptations of it, but I’m pretty sure you can recognize the elements of this speech when you hear it. Take any motion picture with a major battle scene and I’m willing to bet this speech will appear in one form or another. In fact, it’s hard to find a modern motion picture featuring a battle scene that doesn’t feature it in one form or another.
It’s a rousing speech, to be sure. One might argue that it’s the single greatest “locker room” speech ever written. But the use of that speech in a commercial for video games rubs me the wrong way. The fact that Sony used it speaks to the notion of Shakespeare’s place as a cultural icon (I have a list of books and articles about this phenomenon that you can read if interested), and while I could bore you to tears with why this is important, and why using his image and half understood lines from plays to try and bridge a chasm between generations, classes, and intellectual hierarchies (perceived or actual) is problematic, I’ll save that for the article. When it’s finished, you can read it if you so choose and comment away. I just don’t know which side of the line I fall on. I can see the logic of using Shakespeare (and this speech in particular) to garner interest and connect to people. In one respect, it’s marketing genius. Companies have used Shakespeare in this way for ages. On the other hand, I find it trite and almost insulting. To be fair, I have the same response when I’m watching a film and I see a thinly veiled version of that speech rendered, as I did with the second and third Lord of the Rings films. I have nothing against using effective material, but I do have a problem with using that material without giving the origins proper credit. I have actually had people who watched Braveheart first, and then Henry V, say to me, “Shakespeare totally stole that from Mel Gibson’s movie.” Aside from the temporal impossibility of that statement, the problem is clear. If you don’t know where something comes from, how can you truly appreciate it? And who says you have to know where it comes from to be able to appreciate it anyway?
My trouble is in figuring out why it bothers me so. When I see something like this, I have to fight the urge to tell everyone I see, “You know that is an adaptation of X” or “You know that’s from Shakespeare, right?” Most often, the response is, “uhm, okay. So?” And every fiber of my being becomes frayed. Maybe it’s my need to see past the surface in everything and wanting others to do the same. Maybe it’s rooted in my habitual criticism of art. It bothers me greatly when an artist creates something based on someone else’s work and takes credit as though they were divinely inspired and developed those ideas on their own. It feels false. It feels like they’re trying to pull one over on the public, and when people applaud those creations without understanding the influences and origins, it bothers me even more.
It just upsets me to know that somewhere there are people who will hear that PS3 commercial and forever think that Sony created those words. They may never know that it was one of Shakespeare’s greatest speeches, and they may never care. I think it goes beyond my mere passion for literature, too. There’s something… else. So why does it bother me so much? Excellent question. If you figure that out, let me know.
Write Well,
Dawn


